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Second SYIF loan supports continued expansion at innovative field marketing business

Published: 24th November 2005

Pictured from the left is Laura Holden, Sales and Marketing Director at IMS; Kelvin Fitton, from Smith Craven and SYIF Investment Manager, Allan Wood.

Doncaster-based Intelligent Marketing Solutions seeking larger premises.

South Yorkshire Investment Fund has provided a second loan to help the innovative and award-winning Doncaster-based field marketing business fulfil its growth plans.

Intelligent Marketing Solutions Ltd (IMS) is using the £45,000 loan to support the cost of relocating to larger offices in the Doncaster area. Following the move, IMS, which provides a range of field marketing services to leading retailers and consumer companies, is planning to recruit five more staff for its sales and support teams as a result of increased business.

Founded in 2000, IMS provide traditional field marketing activities including mystery shopping, merchandising, stock auditing, and point of sale placement. Clients include blue chip companies such as Woolworths, Orange, Nationwide Building Society, Johnson and Johnson, Northern Foods, T Mobile, Kraft Foods, Porsche and The Guardian.

IMS was the first field marketing company to build its operation around an e-business solution and in 2003 won the national innovation award. This technology enables IMS to provide clients with a more efficient service, including live round the clock reporting of their campaign results.

Laura Holden, Sales and Marketing Director, who is one of the company’s founders, said: "We have pioneered an e-based approach to our business that has enabled us to develop our reputation for innovation and reliability which has in turn enabled us to grow.

"SYIF helped us in the early stages with a £25,000 loan which we used for marketing purposes. We have also had the services of a SYIF business mentor, Kelvin Fitton from Doncaster accountancy firm Smith Craven who provides invaluable advice that helps us make key business decisions. SYIF has now supported us again with a second loan that we will put towards the cost of moving to larger premises as we gear up for future growth."

Allan Wood, Investment Manager, said "It has been gratifying to see the continued progress made by IMS through its innovative approach to its business sector. Their experience has shown the value, not only of the funding available from SYIF, but also of the mentoring service which is designed to support companies with advice and guidance as they develop and grow."

Editor's Notes

About South Yorkshire Investment Fund

South Yorkshire Investment Fund  provided seedcorn, loan and equity linked investments, ranging from £15k to £2.5m, specifically to help small and medium businesses meet the gaps in funding they need for growth and development.

Created as part of the Objective 1 programme, the Fund is a private and public sector business finance provider. The European Regional Development Fund and Yorkshire Forward are investors in the Fund.

South Yorkshire Investment Fund also provided access to Business Angel investments from the Yorkshire Association of Business Angels and Microloans through BiG Business Loan Fund and Donbac Microloan Fund.

Finance Yorkshire has now taken on responsibility for providing gap finance in Yorkshire and the Humber.

For further details please contact Suzanne Tinkler,  on 0845 649 0000.

South Yorkshire Investment Fund Ltd is a company limited by guarantee (Registered No 3936065). South Yorkshire Investment Fund comprises three sub funds, the South Yorkshire Investment Capital Fund, the South Yorkshire Investment Development Fund, which are each managed by YFM Venture Finance Limited, and the South Yorkshire Investment Small Business Fund, which is managed by Finance South Yorkshire Ltd. YFM Venture Finance Limited (Tel 0113 294 5000) and Finance South Yorkshire Ltd (Tel 01709 386 377) are each authorised and regulated by the Financial Services Authority. South Yorkshire Investment Fund also provides a number of services, which are not regulated by The Financial Services Authority. These include the pilot Seedcorn Fund, BiG Business Loan Fund, Mentorbank and access to the Donbac Microloan Fund. BiG Business Loan Fund is managed by Donbac Ltd (company registration No. 01925556) and Key Fund Yorkshire Ltd (Tel 0114 242 8900).