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Specialist software package gives Quba the edge

Published: 16th November 2009

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David Ward, SYIF investment manager with Rob Wilmot, director at Quba

A successful Yorkshire web agency is bringing a new product to market in super quick time thanks to funding from the South Yorkshire Investment Fund (SYIF).

Quba, based on Rockingham Street in Sheffield, is currently finalising the release of its next generation ‘Symphony’ event management and marketing software a year ahead of schedule. The solution enables organisations to have the best processes in place to ensure the smooth running of any event or conference planning.

The web-based system, which is completely self managed, allows customers to set up a whole host of organisational tools. This includes the building of professional online booking and registration forms, creating name badges and producing and distributing email marketing campaigns, to task management and timings linked to Microsoft Outlook.

There is also an innovative enterprise engine which allows other web agencies and software companies to seamlessly integrate the Symphony event management tools into their offerings.

Rob Wilmot, Director at Quba, said: “We established Symphony as a product about five or six years ago and it has grown nicely. However, in order to reach a wider market we required the extra funding from SYIF to be able to develop a unique self management service.

“Clients can now administer the system completely by themselves and without our intervention. Before we were restricted to how many clients we could have because of the requirement of our own staff involvement in the process but this new development means we have expanded our business proposition immensely.

“Giving people full access to the system is what makes us unique - we understand our market and know that it works.”

Quba took the £50,000 SYIF loan in two £25,000 instalments over a period of three months.

Adds Rob: “It is all down to firm financial management. There was no point us paying interest on a second amount of money that wasn’t needed yet. Working with SYIF has given us that kind of flexibility which is a real benefit.

“Without the funding, it would have been difficult for us to get to market with the new-look Symphony so quickly. It has accelerated our development by about 12 months and enabled us to keep our competitive advantage.”

David Ward, SYIF Investment Manager, said: “Quba are a very well know, successful business with an enormous amount of expertise in websites and web based enterprise solutions.

“SYIF is delighted to be working with them to enable the Symphony software to reach market quickly which maintains their edge over other rivals.”

SYIF can provide seedcorn, loan and equity linked investments, ranging from £15,000 to £2.5m, specifically to help small and medium businesses meet the gaps in funding they need for growth and development.

For more information about South Yorkshire Investment Fund, please visit www.syif.com or ring 01709 386377.

Editor's Notes

About South Yorkshire Investment Fund

South Yorkshire Investment Fund  provided seedcorn, loan and equity linked investments, ranging from £15k to £2.5m, specifically to help small and medium businesses meet the gaps in funding they need for growth and development.

Created as part of the Objective 1 programme, the Fund is a private and public sector business finance provider. The European Regional Development Fund and Yorkshire Forward are investors in the Fund.

South Yorkshire Investment Fund also provided access to Business Angel investments from the Yorkshire Association of Business Angels and Microloans through BiG Business Loan Fund and Donbac Microloan Fund.

Finance Yorkshire has now taken on responsibility for providing gap finance in Yorkshire and the Humber.
http://www.finance-yorkshire.com

For further details please contact Suzanne Tinkler,  on 0845 649 0000.

South Yorkshire Investment Fund Ltd is a company limited by guarantee (Registered No 3936065). South Yorkshire Investment Fund comprises three sub funds, the South Yorkshire Investment Capital Fund, the South Yorkshire Investment Development Fund, which are each managed by YFM Venture Finance Limited, and the South Yorkshire Investment Small Business Fund, which is managed by Finance South Yorkshire Ltd. YFM Venture Finance Limited (Tel 0113 294 5000) and Finance South Yorkshire Ltd (Tel 01709 386 377) are each authorised and regulated by the Financial Services Authority. South Yorkshire Investment Fund also provides a number of services, which are not regulated by The Financial Services Authority. These include the pilot Seedcorn Fund, BiG Business Loan Fund, Mentorbank and access to the Donbac Microloan Fund. BiG Business Loan Fund is managed by Donbac Ltd (company registration No. 01925556) and Key Fund Yorkshire Ltd (Tel 0114 242 8900).