Home > News & Events > Profile Newsletter > Winter 2007 > Newsletter Article

Profile Winter 2007 Newsletter

SYIF tees up funding for goal pioneers

Large Picture

The Break 30 putting studio

Large Picture

Pictured: Nick Middleton and Shaun Womersley of Break 30 and SYIF's Jonathan Dixon.

A groundbreaking Sheffield company is successfully changing the course of golf with the help of a £95,000 investment from South Yorkshire Investment Fund.

Break 30 Ltd, based at Darnall Works, off Worksop Road, Darnall, has developed the first truly scientific approach to putting to help golfers towards their dream par... and better.

The Break 30 putting studio provides a mix of several items which integrate cutting edge technology with neuroscience and biomechanics.

Already it has won PGA accreditation and is being used in the establishment of putting clinics by the main European Professional Golfing Associations and Training Federations. Break 30 is already used as a training tool for measuring and improving putting technique by players of a range of abilities including high profile tour players Stuart Appleby and Jesper Parnevik.

Former Ryder Cup Vice Captain Peter Baker and Steve Webster have recently won European tours using the Zen Oracle putter. Webster, in particular, is known for his long driving ability but often shaky putting until Zen.

Nick Middleton, Break 30’s Chief Executive, said: "There are many factors that can affect a player’s ability to putt, whether it be technical, mental or neurological. Break 30 uses techniques derived from neuroscience or behavioural analysis to measure reflexes and the software identifies movements our eyes and videos can’t see, giving golfers the tools to get to the root of their putting problems.

"The concept of Break 30 is to take errors out of putting. Championships are won with the putter and rarely in the history of golf has anybody ever won a major tournament without breaking 30.

"It is essentially a cure for dystonia, known in golfing circles as ‘the yips’. This is a condition so common in golfers that it’s believed up to 70% of players suffer from it but Break 30 can analyse these yips and build remedies around it to develop a consistent putting stroke."

Chris Fitzsimmons, SYIF’s Investment Manager, said: "This is a wonderful enterprise that places Sheffield at the centre of innovation in a multi-million pound industry and one of the most popular sports in the world.

"It is an exciting time to be involved and we’re absolutely thrilled to provide the support the company needs to get to the next level and take the golfing world by storm."

Editor's Notes

About South Yorkshire Investment Fund

South Yorkshire Investment Fund  provided seedcorn, loan and equity linked investments, ranging from £15k to £2.5m, specifically to help small and medium businesses meet the gaps in funding they need for growth and development.

Created as part of the Objective 1 programme, the Fund is a private and public sector business finance provider. The European Regional Development Fund and Yorkshire Forward are investors in the Fund.

South Yorkshire Investment Fund also provided access to Business Angel investments from the Yorkshire Association of Business Angels and Microloans through BiG Business Loan Fund and Donbac Microloan Fund.

Finance Yorkshire has now taken on responsibility for providing gap finance in Yorkshire and the Humber.

For further details please contact Suzanne Tinkler,  on 0845 649 0000.

South Yorkshire Investment Fund Ltd is a company limited by guarantee (Registered No 3936065). South Yorkshire Investment Fund comprises three sub funds, the South Yorkshire Investment Capital Fund, the South Yorkshire Investment Development Fund, which are each managed by YFM Venture Finance Limited, and the South Yorkshire Investment Small Business Fund, which is managed by Finance South Yorkshire Ltd. YFM Venture Finance Limited (Tel 0113 294 5000) and Finance South Yorkshire Ltd (Tel 01709 386 377) are each authorised and regulated by the Financial Services Authority. South Yorkshire Investment Fund also provides a number of services, which are not regulated by The Financial Services Authority. These include the pilot Seedcorn Fund, BiG Business Loan Fund, Mentorbank and access to the Donbac Microloan Fund. BiG Business Loan Fund is managed by Donbac Ltd (company registration No. 01925556) and Key Fund Yorkshire Ltd (Tel 0114 242 8900).